Zeinab Afifi

Zeinab Afifi

Co-Founder – Digital Marketing Director

Zeinab began her digital marketing journey in 2017, discovering her passion for the creative and analytical world of marketing. She started in social media content creation, gradually expanding her expertise to include paid advertising and strategic marketing planning, combining data-driven insights with a creative mindset.
Throughout her career, Zeinab has worked with brands across handcrafted industries, food production, lighting, fashion, and sporting goods, gaining extensive experience in Egyptian, Saudi, and Emirati markets. This exposure has provided her with a deep understanding of audience behavior and cultural nuances across different markets.

She is known for her ability to transform ideas into actionable marketing strategies that create real impact, believing that true marketing success begins with understanding the audience and building experiences that reflect their identity.