Asmaa El-Sheimy

Asmaa Elshimmy

Co-Founder – Head of Marketing

Asmaa began her professional journey in 2008, at a time when the field was still known as E-Marketing. She holds a Diploma in Digital Marketing from the University of Cambridge, and brings over 15 years of hands-on experience across diverse industries, including healthcare, education, real estate, retail, beauty, fashion, and F&B — giving her a comprehensive understanding of different market dynamics. Starting as an SEO content writer, Asmaa later expanded her expertise to include managing advertising campaigns and developing annual and quarterly marketing strategies, with a particular passion for E-commerce advertising. Since 2021, she has also been sharing her expertise by training marketing professionals in Media Buying and Digital Marketing Strategy, contributing to the growth of a more professional and data-driven marketing culture in the region.